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Our Story

Welcome to The Watch Choice, where timepieces aren’t just functional accessories, but also coveted works of art. We take great pride in being the premier custodians of some of the most exceptional and elusive watches worldwide. Starting as a collector, our founder became enchanted with the intricate details and complexities of watches, each with a unique story to tell. It was this fascination with the artistry and craftsmanship of watchmaking that fuelled the creation of The Watch Choice in the heart of London’s Diamond District, Hatton Garden.

Our watch sourcing is more than finding the right watch for our clients, it is about helping them find a timepiece that is as unique as the person that wears it. That’s why we have made our mission to source the most elusive watches from around the world, giving our clients a truly personalised experience. This is made possible with our trusted network of partners and our team’s unparalleled expertise. Our collection includes an array of unique watches from Rolex, Patek Philippe, Richard Mille and more.

So, whether you are an avid collector or a first-time watch buyer, we invite you to join us on this journey and experience the thrill of owning a truly exceptional timepiece. Let The Watch Choice be your trusted guide to a world of luxury, exclusivity, and inspiration.


Use coupon code WELCOME10 for 10% off your first order.


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