The Watch Choice

Free Shipping

We offer Free Shipping for our watches

part exchange

Part exchange your old watch or jewellery

authentic watches

All of our watches are 100% authentic

Buy-Back Guarantee

Rest Assured that you get your money back for your watch if you decide to sell

12 Months Warranty

We offer Free Warranty for our watches

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Watches

Explore our range of new and pre-owned luxury watches..

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Jewellery

Explore our range of new and pre-owned luxury jewellery...

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Repairs, Polishing and Servicing

Explore our range of services.

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Sell Your Watch

Sell your old watch with the best price

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Watch Sourcing

We source rare luxury watches globally

New Arrivals

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They don’t come much cleaner...

The Best Daily Watch?🔵 In...

Stainless Skelly☠️ £150,000📈

Batmans - GMT Master II...

There is no better Dial...

Actions speak louder than words,...

Factory Diamonds only💎🍫 Available now...

Rolex Submariner 126610LV Starbucks🟢 Available...

AP Royal Oak 🔥 15400...

Discontinued Platinum Baguette Day Date📈...

Rose Choco Daydates available 🍫...

Daytonas with the Green Faces🎶💚...

Discontinued❤️📈 Is this the best...

Sold at Watch Choice. Thanks...

The GMT Master ll “Rootbeer”...

Is there a better daily...

Platinum Daytona Ice Blue Diamond...

Black on Black⚫️

The Most Complicated Rolex🔵 In...

GMT Sundays🖤 In Stock now📲...

Got to be one of...

60th anniversary💚 In Stock now...

Patek Phillipe 5980 Steel &...

Rolex Day Date 40 Chocolate...

Can’t get enough of this...

What our clients say

Ravi G (RG)
Ravi G (RG)
2021-10-14
Verified
Fantastic service and reliable. Sharif was polite and knowledgeable and guided me through verifying the Rolex Daytona I purchased. I would certainly use his services again and would not hesitate to recommend him.
Sam Hurley
Sam Hurley
2021-08-07
Verified
Excellent service, really pleased with my new watch. I will definitely use Sharif again and highly recommend his services to others. Very professional
Shaun Mckeever
Shaun Mckeever
2020-07-28
Verified
Just had my watch delivered and really chuffed with it. Always a worry conducting a large bank transfer, but Sharif is very trustworthy, and an honest businessman who was true to his word, even ringing me up to confirm the delivery time. The watch was as advertised with the box and all the paperwork. I would deal with this company again without hesitation.
Noah Dean
Noah Dean
2020-06-11
Verified
Great customer service, above and beyond what I expected. Knowledgable and genuine nice people!
Liam Robinson
Liam Robinson
2020-05-12
Verified
Am not one usually to write reviews but having recently purchased a Rolex Submariner for Watch Choice, I felt obliged to, as the service was amazing from start to finish thanks to Sharif. It's always rather daunting to purchase an expensive watch online but I was put at ease, as everything was perfect.
Sam Reid
Sam Reid
2020-04-17
Verified
Superb service from start to finish. Very highly recommended watch dealer. I will definitely use Watch Choice again

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