The Watch Choice

Free Shipping

We offer Free Shipping for our watches

part exchange

Part exchange your old watch or jewellery

authentic watches

All of our watches are 100% authentic

Buy-Back Guarantee

Rest Assured that you get your money back for your watch if you decide to sell

12 Months Warranty

We offer Free Warranty for our watches



Explore our range of new and pre-owned luxury watches..



Explore our range of new and pre-owned luxury jewellery...


Repairs, Polishing and Servicing

Explore our range of services.


Sell Your Watch

Sell your old watch with the best price


Watch Sourcing

We source rare luxury watches globally

New Arrivals

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AP Royal Oak 🔥 15400...

Daytonas with the Green Faces🎶💚...

Discontinued Platinum Baguette Day Date📈...

Is there a better daily...

The GMT Master ll “Rootbeer”...

The Best Daily Watch?🔵 In...

Patek Phillipe 5980 Steel &...

Platinum Daytona Ice Blue Diamond...

Rolex Day Date 40 Chocolate...

60th anniversary💚 In Stock now...

Rolex Submariner 126610LV Starbucks🟢 Available...

Stainless Skelly☠️ £150,000📈

There is no better Dial...

Got to be one of...

Rose Choco Daydates available 🍫...

Actions speak louder than words,...

Factory Diamonds only💎🍫 Available now...

The Most Complicated Rolex🔵 In...

They don’t come much cleaner...

Discontinued❤️📈 Is this the best...

Can’t get enough of this...

Batmans - GMT Master II...

GMT Sundays🖤 In Stock now📲...

Black on Black⚫️

Sold at Watch Choice. Thanks...

What our clients say

Ravi G (RG)
Ravi G (RG)
Fantastic service and reliable. Sharif was polite and knowledgeable and guided me through verifying the Rolex Daytona I purchased. I would certainly use his services again and would not hesitate to recommend him.
Sam Hurley
Sam Hurley
Excellent service, really pleased with my new watch. I will definitely use Sharif again and highly recommend his services to others. Very professional
Shaun Mckeever
Shaun Mckeever
Just had my watch delivered and really chuffed with it. Always a worry conducting a large bank transfer, but Sharif is very trustworthy, and an honest businessman who was true to his word, even ringing me up to confirm the delivery time. The watch was as advertised with the box and all the paperwork. I would deal with this company again without hesitation.
Noah Dean
Noah Dean
Great customer service, above and beyond what I expected. Knowledgable and genuine nice people!
Liam Robinson
Liam Robinson
Am not one usually to write reviews but having recently purchased a Rolex Submariner for Watch Choice, I felt obliged to, as the service was amazing from start to finish thanks to Sharif. It's always rather daunting to purchase an expensive watch online but I was put at ease, as everything was perfect.
Sam Reid
Sam Reid
Superb service from start to finish. Very highly recommended watch dealer. I will definitely use Watch Choice again

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