About Us

Highly Trusted.First Class Service. stress-free shopping experience .

The Watch Choice is a luxury watch specialist with a showroom and office based in the world-famous Hatton Garden, known as the jewellery quarter of London. We are highly experienced in selling, buying, and repairing luxury watches. Although we specialise in high-end brands like Richard Mille, Rolex, Patek Philippe and Audemar Puguet, we sell and buy just about any luxury timepieces.
We consider watches to be more than just timepieces though, we consider them to be a strong part of the owner’s identity and is a hugely important investment. Whether you are looking to make some money for a watch you currently have or are looking to buy something new, we can help you out.
If you are new to the world of luxury watches and need some advice or assistance, we are more than happy to use our experience of working in the industry to help you find the right timepiece for you. If we do not have what you are looking for in stock, we can also help as we regularly source watches our clients are looking to invest in.
If you want an upgrade, we are happy to offer part exchanges.
Rather than trying to rip you off, we will always try to give the best price we possibly can for your old luxury watch.
Although a considerable part of our business, buying and selling luxury watches are not the only services we offer, as we also provide watch repairs and polishing.